Face serums are lightweight, highly concentrated skincare products designed to deliver potent active ingredients directly to the skin, effectively addressing concerns like dryness, dullness, uneven tone, and texture issues. Key ingredients include hyaluronic acid for hydration, vitamin C for brightening and antioxidant protection, and niacinamide for strengthening the skin barrier and reducing pores. Selecting the right serum depends on skin type and concerns; for example, hyaluronic acid suits dry skin, while niacinamide benefits oily skin. Proper application involves using serums after cleansing and toning, followed by moisturizer to lock in benefits. Many serums also contain antioxidants and natural ingredients, supporting both skin health and sustainable skincare practices. Overall, serums are essential for targeted skincare, enhancing hydration, tone, and texture while catering to individual needs.
