Supercar Blondie
Supercar Blondie, founded by Alex Hirschi in 2017, has grown from a personal passion project into the worldâs largest automotive entertainment brand. Originally known for Alexâs relatable, âgirl next doorâ approach to showcasing rare and extraordinary cars, the brand quickly gained massive global popularity, amassing over 125 million followers across social media.
Today, it operates as SB Media Group, a full-scale global media company with a team of presenters, producers, and journalists creating automotive content across multiple platforms. The group generates more than 2 billion views monthly across YouTube, TikTok, Instagram, X, Facebook, and more, as well as on its editorial site, supercarblondie.com.
In 2024, the brand expanded into the car auction space with SBX Cars, the only digital auction platform focused exclusively on rare and collectible vehicles. It connects high-end cars with Supercar Blondieâs global audience, streamlining the buying and selling process.
Driven by a mission to redefine automotive content, SB Media delivers early, exclusive coverage of the latest car releases, futuristic concepts, and groundbreaking automotive tech. The brand is also exploring AI-generated visuals to enhance its storytelling, always with care to maintain integrity and accuracy. Ultimately, Supercar Blondie is more than mediaâitâs a vibrant, forward-looking community of car lovers.
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