Huddle Up

Huddle Up, breaks down the business and money behind sports. Read daily by industry executives, professional athletes, investors, and fans, Huddle Up has become a go-to resource for more than 120,000 people. This website covers a bit of everything. One day, we might be talking about athlete investments or large endorsement deals, while another day, you’ll be reading about franchise valuations, media rights deals, the expansion of sports betting, and more. The range of topics this newsletter covers is possible because author Joe Pompliano has developed an expansive network in sports through his background as an investor. Seen on networks like ESPN, Fox Sports, and CNBC, Joe has a distinct ability to break complex topics down into digestible content for the average sports fan.

Articles: 49

Huddle Up

05 Jun 2025, 14:20

The French Open’s Biggest Lie Is Hiding in Plain Sight

Sports

You all know I love stadium infrastructure and logistics. Today, we'll dig into how the iconic clay courts at Roland Garros are prepared and maintained by a grounds crew of 100+ staff members.

Huddle Up

04 Jun 2025, 14:20

The Rise of SailGP: How a Niche Hobby Turned Into a Global Powerhouse

Sports

SailGP was supposed to be a billionaire's vanity project. Instead, it's become one of the world's fastest-growing sports — with $2 million prizes, high-tech catamarans, and global events rivaling F1.

Huddle Up

02 Jun 2025, 14:20

Steroids, Science, and $1 Million Payouts: Inside the Enhanced Games

Sports

Today's newsletter breaks down everything you need to know about the Enhanced Games, including athlete compensation, drug testing, training regimens, supplement sales, sponsorships, and media rights.

Huddle Up

30 May 2025, 12:41

How Michael Jordan Helped Paris Saint-Germain Became A $4.5 Billion Club

Sports

Today's newsletter details the playbook PSG used to become one of the world's most valuable football clubs (despite never winning Europe's most important tournament).

Huddle Up

28 May 2025, 13:38

Inside the $200 Million Gamble That’s Turning Heads in Formula 1

Sports

The Williams F1 team was tracking 14,000 car parts in a single Excel sheet. Now, they're a top-five team. Here's how Toto Wolff's right hand man is rebuilding one of Formula 1's most historic teams.

Huddle Up

27 May 2025, 14:59

The Hidden Economics Behind Golf’s Most Controversial Rule

Sports

Today's newsletter explains what is happening with golf's rollback, including its impact on iconic golf courses, driving distance, and profit margins at the world's largest equipment manufactures.

Huddle Up

23 May 2025, 13:32

How Novak Djokovic Redefined Greatness After Age 30

Sports

Critics mocked his methods. Scientists questioned his tests. But Djokovic kept winning. This is the story of how one of tennis' most polarizing stars became its most durable and dominant.

Huddle Up

21 May 2025, 14:47

The Monaco Grand Prix's Most Interesting (And Secretive) Details

Sports

What do scuba divers, $200 million yachts, and a floating Ritz-Carlton hotel have in common?

Huddle Up

17 May 2025, 14:47

Sports

Paul Allen's death set off a chain reaction involving two major franchises. One is now officially for sale, and a long-forgotten clause might soon make the other fair game for billionaires everywhere.

Huddle Up

16 May 2025, 14:12

The Golden State Valkyries haven't played a game (but they're already winning big)

Sports

Joe Lacob and Peter Guber turned the Warriors into a $9.4 billion empire. Now they're using that same playbook in the WNBA, starting with record ticket sales, elite facilities, and blue-chip sponsors.

Huddle Up

14 May 2025, 13:53

Sports

College golf doesn't sell tickets, draw TV ratings, or generate revenue — so why are schools building $50 million practice facilities? Today's newsletter breaks it down.

Huddle Up

13 May 2025, 14:07

Everyone Thinks ESPN Is Dying — Here’s Why They’re Wrong

Sports

As cable unravels, ESPN is betting big on streaming. From Pat McAfee to Monday Night Football, this is the inside story of how they plan to survive (and even thrive) in the digital age.

Huddle Up

12 May 2025, 14:14

How Ivy League Educated GMs Are Changing The NFL With Analytics

Sports

NFL teams used to trust scouts and gut instinct. Now, they're hiring traders, data scientists, and Ivy League grads to run the war room. Here's how analytics have changed the NFL forever.

Huddle Up

08 May 2025, 14:19

Has Formula 1 Peaked In The United States?

Sports

Is Formula 1's popularity fading in the U.S. or just entering a new phase? A deeper look at TV numbers, media rights battles, and why the next broadcast deal could define its American future.

Huddle Up

06 May 2025, 14:20

Sports

Richard Mille watches can cost over $1 million and survive 14,000 Gs of force. Today's newsletter explains how the brand used scarcity and elite athletes to outperform Rolex and Patek Philippe.

Huddle Up

04 May 2025, 11:32

No Taxes, $1 Rent, Free Suites: Inside DC’s Wild Stadium Offer to the Commanders

Sports

Happy Sunday!

Huddle Up

02 May 2025, 13:44

The Kentucky Derby’s Billion-Dollar Secret

Sports

From six-figure stud fees to global breeding syndicates, today's newsletter explains how Kentucky Derby winners become cash machines long after the race ends.

Huddle Up

30 Apr 2025, 14:23

The Commanders’ New Stadium Will Change D.C. Forever

Sports

Today's newsletter explains how the Commanders will finance their new stadium, including private equity money, personal seat licenses (PSLs), naming rights deals, and the NFL's stadium loan program.

Huddle Up

28 Apr 2025, 14:28

Sports

Today's newsletter breaks down the Savannah Bananas 40-city tour, including the financial agreement for the team's sold-out game at Clemson and why the future of Banana Ball could be even bigger.

Huddle Up

26 Apr 2025, 13:14

Inside Augusta National’s $267 Million Property Tax Statement

Sports

Today's newsletter examines the details within Augusta National's 2024 property tax statement, including how its annual tax bill compares to other world-class golf clubs.

Huddle Up

24 Apr 2025, 13:58

Green Bay Has 12 Airport Gates. The NFL Draft Draws 250,000 Fans. What Could Go Wrong?

Sports

Today's newsletter includes 2,000 words on how a Rockettes show forced the NFL to move its draft, why Green Bay was approved as a host, and even specific details from the Packers 30-page bid proposal.

Huddle Up

22 Apr 2025, 14:55

Sports

Today's newsletter explains how sports viewership numbers are calculated, including an examination of Nielsen's sample size and the amount of money they pay participating households each month.

Huddle Up

17 Apr 2025, 14:31

Why MLB’s Baseball Factory In Costa Rica Matters More Than You Think

Sports

Today's newsletter explains why MLB purchased the company that makes its baseballs and how they are manipulating the balls to increase/decrease scoring.

Huddle Up

14 Apr 2025, 15:04

The UFC's greatest asset is also its biggest weakness

Sports

Today we examine the UFC's next media rights deal, including a prediction on who will win the rights and how much they will pay. Plus, we talk about the 225+ private jets that left Augusta last night.

Huddle Up

10 Apr 2025, 13:37

Augusta National's Most Interesting (And Secretive) Details

Sports

Hello, friends.

Huddle Up

07 Apr 2025, 14:36

How the Athletics and Rays prepared minor league stadiums for MLB games

Sports

Today's newsletter examines how two MLB teams spent millions renovating minor league ballparks for major league games, including how it will impact their finances (ticket sales, merchandise, etc.).

Huddle Up

04 Apr 2025, 14:28

From NFL Rejection to Final Four Fame: The Alamodome’s Comeback Story

Sports

The Alamodome is a no-frills stadium with no NFL team, yet it's hosting college basketball's biggest weekend (for the fifth time). Today's newsletter explains why.

Huddle Up

03 Apr 2025, 15:14

The Real Reason Coastal Carolina Is Giving Away Free Concessions

Sports

Coastal Carolina's concessions promo is genius (but not for the reason you might think). It won't cost them any money upfront and could make them millions in the long run. Let me explain...

Huddle Up

02 Apr 2025, 14:05

How Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M Business

Sports

Today's newsletter includes a deep dive into Wrexham's finances, including annual revenue, merchandise sales, loan repayments, profitability, and valuation. This is the best story in sports.

Huddle Up

30 Mar 2025, 15:52

Sports

The Yankees viral torpedo-style bat isn't just a gimmick — it's the latest weapon in baseball's growing battle over data, innovation, and competitive advantage.

Huddle Up

28 Mar 2025, 14:55

Sports

TGL's first season ended earlier this week when the Atlanta franchise won the league's inaugural championship.

Huddle Up

26 Mar 2025, 15:29

Manchester United's $2.6 Billion Gamble: New Stadium Dreams vs. Financial Nightmares

Sports

Today's newsletter breaks down the business behind Manchester United's new stadium, including the venues unique features, matchday revenue projections, potential financing options, and more.