On social media, Samuel Wennberg portrays his course business, X-Commerce, as a recipe for success. With fast cars and luxurious dinners, young people are enticed to pay thousands of Swedish Kronor to learn how to build rapidly growing e-commerce stores.
But behind the flashy facade, aggressive marketing, and courses generating millions, we find a completely different story.
It's a story of undelivered goods, hundreds of complaints to the Swedish Consumer Agency, a culture of silence, pressured e-comm...