When you hear how hotels measure their success, chances are you’ve come across the term RevPAR which stands for “Revenue Per Available Room.” It’s long been the industry’s go-to scorecard, tracking how much money a hotel makes from its rooms. In 2025, rooms are only part of the story. Think about it, guests aren’t just booking beds, rather they’re dining at hotel restaurants, sipping cocktails at the bar, checking into the spa, and possibly even hosting events in a ballroom. All of that spending matters, an...
